The brands, counted
We searched each brand's website in Google's Ads Transparency Center, United States, between September 11 and October 24, 2026. A run is the first to the last day Google shows for an ad. Our read can't split YouTube from Google's other video placements, and a count of ads can't show spend.
| Brand | Video ads | Half ran at least | Ran 90 days or more | Creator videos naming it as sponsor |
|---|---|---|---|---|
| RYZE, mushroom coffee | 233 | 26 days | 39 | 12 |
| MUD\WTR, mushroom coffee | 159 | 13 days | 15 | 117 |
| BiOptimizers, magnesium and enzymes | 87 | 30 days | 14 | 93 |
| DoNotAge, NMN and resveratrol | 70 | 12 days | 10 | 4 |
| Onnit, Alpha Brain and supplements | 47 | 101 days | 30 | 15 |
| Transparent Labs, protein and pre workout | 16 | 145 days | 13 | 75 |
| David Protein, protein bars | 15 | 25 days | 6 | 36 |
- RYZE first showed 230 of its 233 in the 12 months before our read.
- Within 3 days of our read, no RYZE or BiOptimizers video ad was still showing. David Protein had 9 of 15 showing, and MUD\WTR 5 of 159.
Ad counts and creator counts don't line up
- RYZE has the most ads. 137 creator videos carry its code or link, and 12 of those name it as the sponsor.
- DoNotAge is in 396 creator videos with its code or link, and 4 name it as the sponsor. That's how an affiliate program looks from outside.
- Transparent Labs has 16 ads and 75 sponsored creator videos.
- MUD\WTR and BiOptimizers do both at a similar size: 159 ads and 117 videos, and 87 ads and 93 videos.
Ask who owns each budget, because creator money and ad money usually have different owners.
Two ways to run the ads
- Many short runs. Half of the 159 from MUD\WTR stopped within 13 days, and half of DoNotAge's 70 within 12.
- Few long runs. 13 of Transparent Labs' 16 ran 90 days or more, and 30 of Onnit's 47.
See what the winning YouTube ads do before you pick one.
Who else runs ads for these sites
- 38 of DoNotAge's 70 ran under other names: 2 people with 34 between them, and 2 companies with 4. The last of them showed on August 5, 2026.
- 8 of Onnit's 47 ran under 2 other companies, and 1 of the 159 from MUD\WTR under a person's name.
- RYZE, BiOptimizers, Transparent Labs and David Protein had none.
- The archive shows a name, never the deal. Check each name against your agencies, resellers and affiliates.
- Google says it won't restrict "using trademarks as keywords", so put your rule on bidding on your name in your affiliate terms.
Source: Google Ads Help, Trademarks
How to read a rival's ads
- Search the website, because the name on the ads is often not the brand's. Transparent Labs' run under 84401 Newfoundland and Labrador Inc, David Protein's under Linus Technology, Inc., and DoNotAge's own under Peace Products Limited.
- Set the region. A brand advertising only in the UK reads as zero in a United States search.
- Filter to video, and note the first and last day shown for each ad.
- Watch the ones that ran 90 days or more first.
What we do
We run YouTube ads for the creator videos we bring in, next to Meta and TikTok.
See what to ask a YouTube ads agency and which brands buy the most podcast ads.
This audit comes from Influencer Advisory, our influencer marketing agency.