What the offers say
We read the offer line in every ad live on each brand's own Meta page in September 2026, ads under a creator's name left out.
| Offer named in the ad | Everyday Dose | AG1 |
|---|---|---|
| A free gift | 349 | 51 |
| A percent off | 280 | 23 |
| A try period or money back | 170 | 5 |
| Free shipping | 73 | 4 |
| A subscription | 6 | 62 |
- One ad can name more than one offer.
Source: Our own count, Meta Ad Library, the ads live on each brand's own page, read September 13 and 15, 2026
Everyday Dose stacks everything
- 161 of its ads name a free frother.
- 146 promise 45 days to try it or your money back.
- The line that runs in the most ads: "70% OFF + our biggest lineup of FREE gifts yet".
- 15 put a gift, a percent off and the 45 day promise in the same ad.
AG1 gives the gifts to subscribers
- Its best known offer is a $72 Welcome Kit for free, with a shaker, travel packs and Vitamin D3+K2 drops.
- The small print says it's for new subscribers only, and 62 of its own ads name the subscription.
- Its discounts go to groups: 21 ads offer a discount to teachers, healthcare workers, military members and first responders.
How to pick your offer
- Work out what you can give and still make money on the first order, or on the second if people come back.
- Pick one gift people can picture, the way Everyday Dose uses its frother.
- If you sell a subscription, put the gift on the subscription and say so in the ad.
- Test the offer with the same video, so the offer is the only thing that changes.
“After we talk, we'll figure out what fits your profit, meaning what discount and what commission make sense. We would never set up something that puts your money at risk.”
our FAQ for brands
See what break even ROAS your offer leaves you and how much of your budget to put behind creators.
This audit comes from Influencer Advisory, our influencer marketing agency.