Paid advertising guides
What we'd tell a brand before it spends more on ads, from the live ads we count and what ad buyers say in interviews.
What does a paid advertising agency do, and how do you read its report?
What a paid advertising agency should do, who should be in your ad account, how to read its report, and what nobody can honestly promise you.
Read the guideHow much of your ad budget should go behind creators?
How much of your ad budget to put behind creators: what ad buyers say, what Olipop, Liquid I.V. and Celsius run, and how to set your own number.
Read the guideWhat is GMV Max, and how does it work with TikTok Shop affiliates?
What GMV Max is, why it needs affiliates making videos, who should own it inside a brand, and how the videos that sell on TikTok get to Meta and YouTube.
Read the guideGet your free paid ads audit
You spend on ads, you pay for influencer marketing separately, and maybe someone else runs TikTok. We run all three together, so creator videos reach your ad account and the budget moves to what brings in customers.
This audit comes from Influencer Advisory, our influencer marketing agency.