Questions brands ask us about paid advertising
What does a paid advertising agency do?
It decides what runs, how much money each ad gets and what gets tested next, then reports what came of it. We do that for the ads that come out of influencer marketing, on Meta, TikTok and YouTube. More on who should be in your account and how to read the report.
How much of our ad budget should go behind creators?
Ben Heath, who runs a Meta ads agency, uses about 10% as his example, and it's a fair place to test from. After that, what a new customer costs should move it. More on how to set your own number.
Who should run our TikTok ads?
Ideally whoever runs your creators and affiliates, the creators paid a commission on what they sell. TikTok's ad tool, GMV Max, spends on the videos they make, so the two jobs lean on each other. More on how GMV Max and affiliates fit.
Do you run Google search ads?
No. We run influencer marketing and the paid ads behind it, on Meta, TikTok and YouTube, and that's where we're useful. If you need Google search, PPC, programmatic or TV, keep whoever runs those for you, and we'll work next to them.
We already have a media agency. Do we have to leave them?
No. Plenty of brands keep one on the budget. We bring them creator videos that are already cleared and cut, and we read the results with them.
Do you need access to our ad account?
To run ads for you, yes. For the audit, no, because we read it all from the public ad libraries.
What can the free audit see, and what can't it?
It can count your live Meta ads with a creator on them, and your competitors'. It can't see what anyone spent, ads that stopped, TikTok Spark Ads, or a creator's video run from your own page with no name on it.
Which platform should we start on?
We work with every platform. YouTube is usually the best for conversions, but depending on the product, Instagram and TikTok can work well too. We pick after seeing what you sell and where your buyers already watch.
How do you know what the ads brought in?
Coupon codes and tracking links first, because each ad platform counts in its own favor. If you use Shopify, we plug right in.
Can you promise results?
No, and be careful with anyone who does. A competitor can show up selling the same thing for less, and no ad fixes that. We start with a test, and money only goes up on what hit your target cost per sale.
What does it cost?
The audit costs nothing. After that it depends on your ad spend and how many creators you want, and we go through it on the call.
How do we start?
Book a call and we'll send you over all the info before we meet. Then we'll review them together.
Get your free paid ads audit
You spend on ads, you pay for influencer marketing separately, and maybe someone else runs TikTok. We run all three together, so creator videos reach your ad account and the budget moves to what brings in customers.
This audit comes from Influencer Advisory, our influencer marketing agency.