How each tool credits a creator
| Tool | How a creator gets credit | Price it publishes |
|---|---|---|
| Triple Whale | A discount code or tracking link added first | Free plan, paid plans priced on annual sales |
| Northbeam | UTM link tags or vanity links, with costs you upload | $1,500 under $1.5 million a year in ads, $3,500 a month up to $500,000 a month |
| Rockerbox | Promo codes, vanity URLs and post purchase surveys | Free plan under $5 million a year in spend, from $150 a month for Shopify brands spending under $1M |
| Hyros | An ad's click ID and UTM link tags | $69 a month up to $5,000 in tracked monthly revenue |
| Fospha | Discount codes and post purchase surveys | Built for over $150,000 a month in ads |
| Prescient AI | A mix model. Its CreatorIQ connector is marked In the Pipeline | Built for $100,000+ a month in ads, annual contract |
| Recast | A mix model. You match each post's spend to the day it went live | Book a demo |
| Robyn, from Meta | A free mix model you run yourself, on at least two years of weekly data | Free |
| Haus | A Time Test against a daily forecast for an influencer push | Geo tests fit $1M+ of monthly marketing |
Source: Each tool's own pricing and help pages, read November 9, 2026
A mix model estimates each channel's revenue from your spend and sales over time, with no clicks. A geo test shows ads in one region and holds them back in a matched one, and Newton Baby's CMO, Aaron Zagha, calls that causation.
Why two tools show two numbers
- Windows differ. Rockerbox gives an affiliate click 150 days, and Meta, TikTok and Snapchat 7 day click or 1 day view.
- Views change everything. One operator in our notes says adding a one day view to a one day click in Northbeam shows 4 or 5 times the attribution.
- Ridge counts a 0.4 to 0.5 ROAS in Northbeam as a winning YouTube creator.
- HexClad's one day click numbers fell off on a creator's ad about a month in. It kept the ad running, and that ad turned out to have the best return on ad spend on the account.
“We're using North Beam. We're using like we use literally all of them to tell a story. They all kind of tell a different story.”
Inside BRĒZ, in our notes
Which one fits your spend
- Any size. Run a post purchase survey, give every creator a code and a link, and use Amazon Attribution if you sell there, which is free and reports on a 14 day window.
- A click tool next. Set up each creator first: Triple Whale says switching methods later "won't fix old data".
- A mix model at $100,000 a month in ads for Prescient AI, or $150,000 for Fospha.
- A geo test past $1M a month on marketing, Haus's line. HexClad's YouTube test held out 50% for 30 days, then waited a 14 day lag.
What to ask a vendor before you sign
- Show me a creator sale with no click. Hyros describes its typical data flow as starting when a visitor clicks an ad.
- What date does creator spend sit on? Recast calls spend dated to the day the deal closed a common misstep.
- Send the raw holdout. Jared Brody, EVP at Resident, asked one platform for its two groups and found their spread by geography very different, in time to avoid a false read.
What we do
We don't sell attribution software. We run influencer marketing and the paid ads behind it on Meta, TikTok and YouTube.
See what to ask a Google Ads agency about brand search and why YouTube looks worse than Meta at first.
This audit comes from Influencer Advisory, our influencer marketing agency.